Major Works: Sociology & Social Policy

New and Published Books – Page 3

21. Advertising, The Uneasy Persuasion (RLE Advertising)

    Its Dubious Impact on American Society

    By Michael Schudson

    Series: Routledge Library Editions: Advertising

    What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or...

    Published March 20th 2013 by Routledge
22. Commercial Advertising (RLE Advertising)

    By Thomas Russell

    Series: Routledge Library Editions: Advertising

    The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples...

    Published March 20th 2013 by Routledge
23. Outdoor Advertising (RLE Advertising)

    By Richard Nelson, Anthony Sykes

    Series: Routledge Library Editions: Advertising

    The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries. Industrialisation meant that producer became separated from consumer while production for mass consumption rapidly increased, so that a development was necessary...

    Published March 20th 2013 by Routledge
24. Planning Advertisements (RLE Advertising)

    By Gilbert Russell

    Series: Routledge Library Editions: Advertising

    The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner—advertiser relationship is paramount, before...

    Published March 20th 2013 by Routledge
25. The Business of Advertising (RLE Advertising)

    By Clarence Moran

    Series: Routledge Library Editions: Advertising

    The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the questions which arise in connexion with the business. First published in 1905....

    Published March 20th 2013 by Routledge
26. The Economic Implications of Advertising (RLE Advertising)

    By Otto Firestone

    Series: Routledge Library Editions: Advertising

    Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition,...

    Published March 20th 2013 by Routledge
27. The Economics of Advertising (RLE Advertising)

    By Frederic Taylor

    Series: Routledge Library Editions: Advertising

    What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a...

    Published March 20th 2013 by Routledge
28. The Sociology of the Workplace (RLE: Organizations)

    Edited by Malcolm Warner

    Series: Routledge Library Editions: Organizations

    This volume adopts an interdisciplinary approach. The study of the workplace is approached from the standpoint of industrial sociology, industrial relations, industrial anthropology and other related disciplines. It includes contributions from economists and psychologists as well as from...

    Published March 19th 2013 by Routledge
29. The Sociology of Work (RLE: Organizations)

    A Critical Annotated Bibliography

    By Parvin Ghorayshi

    Series: Routledge Library Editions: Organizations

    This reference volume reflects the changing world of work. It includes research on the various dimensions of work, such as the structure of the labour force, labour market segmentation, technology, employment/unemployment, trade unions, and industrial democracy. This book provides an integrated...

    Published March 19th 2013 by Routledge
30. A Sociology of Organisations (RLE: Organizations)

    By J. Eldridge, A. Crombie

    Series: Routledge Library Editions: Organizations

    An understanding of the nature and forms of organisation, particularly with reference to industrial societies, is a key area in sociological analysis. This book discusses and explains what concepts to employ and what analytical procedures to adopt as well as conveying a sense of the theoretical and...

    Published March 19th 2013 by Routledge