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Featured Book: Hospitality Marketing, 2e

This introductory textbook emphasizes topical issues such as sustainable marketing, corporate social responsibility, and relationship marketing, while explaining how to apply the principles of marketing within the hospitality industry.

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  1. Hospitality Marketing

    2nd Edition

    By David Bowie, Francis Buttle

    This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied...

    Published March 21st 2011 by Routledge